Create an Effective Marketing Video in 5 Easy Steps

Create an Effective Marketing Video in 5 Easy Steps

It has been said that a picture is worth 1,000 words, but how many words is a video worth?  A one minute video is capable of producing 1.8 million words.  So now ask yourself, what could you say about your business in 1.8 million words?

Video advertisements are essential in today’s marketplace and have been proven to help companies increase in profitability more and more each year.  According to ComScore in the United States today, 89 million people are going to watch 1.2 billion online videos.

There are a few things to take into account when creating a video to market your company:

1. Make the Title Count

You have only a matter of seconds to engage your audience members.  Choose a title that is relevant to your content, will capture your viewers’ attention and entice them to watch your video.  A strong title allows you to become more likely to appear in a search when someone is looking for your product or service.  A few things to keep in mind when selecting your title: What does your customer need?  What do they want to learn?  What will your video teach them?

2. Deliver Exceptional Content
Take a moment to determine who your target audience is and how your product or service is going to help address their problem(s).  How is it going to be of value to them?  How can you educate them?  How are they going to benefit from the purchase once the transaction has taken place?
Position yourself as an expert.  Testimonials are great for demonstrating customer satisfaction and the credibility of your company.  In addition, “How-To” videos work exceptionally well in offering value to your viewer and to showcase your understanding and skill in positioning yourself as the expert.
3. Tell a Story

When marketing to potential clients, teach them about your business by telling the story of your company.  How did your company originate?  What new developments has your company included in your products or services over time? What makes your company standout from all the rest?  Give your viewers a peek inside your business and let them in on a few of its secrets like how you’re organized and what structures you use to get things done.
4. Answer Questions
No one knows your business better than you.  I am sure there is a sequence of frequently asked questions members of your staff encounter on a daily basis.  Use your marketing video to quickly address these questions and concerns so when your clients and prospects reach out to you, they’re one step closer to making their purchasing decisions.


5. Promote the Launch

There are endless possibilities to gain exposure to your video other than simply hosting it on your website.  Utilize all social media outlets to reach your target audience such as E-mail Blasts, Blogging, Facebook, Twitter, LinkedIn, Etc. These web based platforms make it easy to monitor and track the coverage and interaction of your video as well as link viewers back to your website.

Marketing videos are a very powerful and tactful tool when trying to reach and relate to your target audience.  If done well, they can have a large effect on the success of your business.  If you’re interested in learning more on how to create an effectual marketing video, please contact Studio 120 today.

Click Here to view one of Studio 120’s award-winning client videos.



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